David Murphy

The Hidden Costs of Cheap Print: How Cutting Corners Can Affect Your Brand

Print Marketing

Businesses of all sizes rely on their reputation through word of mouth and community presence. Branded printed materials often make a lasting first impression. Whether you’re a Paso Robles winery showcasing your latest release, a Santa Maria commercial real estate firm promoting listings, or a Lompoc marketing company working to expand your reach, cheap print […]

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How to Prepare for Summer Promotions with Custom Printed Materials

How to Prepare for Summer Promotions with Custom Printed Materials

Print Marketing

As summer approaches, many businesses on the Central Coast begin preparing for one of the busiest seasons of the year. Whether you’re in retail, hospitality, tourism, food service, or another industry, this may be a season for hosting an event, running a sales promotion, or launching a new product. Using the right printed materials can

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Choosing the Right Fonts for Print

Print Media

Choosing the Right Fonts for Print: Best Practices for Direct Mail, Large Format, and Marketing Collateral Typography is one of the most critical elements of print design. The right font selection enhances readability, reinforces brand identity, and ensures your message is effectively communicated. However, different print applications—such as direct mail, large-format signage, and marketing collateral—require

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How to Prepare Your Digital Files for Print Production: 8 Tips for Flawless Results

Printing Methods

When preparing digital files for print production, ensuring accuracy and quality upfront can save time and money and ensure optimal print output. Our team at Custom Printing has created a list of essential steps for you to prepare your files for high-quality print production. Whether you’re printing business cards, brochures, posters, or any other marketing

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