Quality Lithographers
What’s New in Printing for 2026 Technology and Design Trends That Can Make a Difference Printing has never stopped evolving. What used to be a world of ink and paper is now a space where technology, creativity, and sustainability meet. For businesses that depend on printed materials to connect with customers, 2026 brings meaningful […]
What’s New in Printing for 2026 Read More »
Social media gets a lot of attention in today’s marketing conversations. Businesses pour time and energy into Instagram posts, LinkedIn updates, TikTok videos, and Facebook ads. Those channels are important, but something happens when you bring print into the mix. A printed piece gives your audience a reason to slow down, and it often lingers
How Print Marketing Works Alongside Social Media Read More »
What Is Aqueous Coating? Aqueous (AQ) coating is a water-based finish applied inline during the offset printing process. It dries quickly, protects the printed surface, and gives the finished piece a professional, polished look. This coating is available in gloss, matte, satin, or even soft-touch variations, depending on what you’re going for. In short: it’s
Why Aqueous Coating Adds A Great Finishing Touch For Your Print Project Read More »
For companies selling B2B (business-to-business), the sales cycle can be long, complex, and highly competitive. Buyers are typically making decisions on behalf of teams or entire organizations, and that means more scrutiny, more comparison, and more follow-up. In this environment, sales and marketing teams need every advantage they can get. Wisely using printed marketing materials
How Print Supports Your B2B Sales Force: From Prospecting to Closing the Deal Read More »
In today’s digital-first marketing environment, it’s easy to overlook the role print still plays in brand strategy. But for businesses along California’s Central Coast and beyond, physical materials remain a powerful way to reinforce identity, build trust, and create lasting impressions. From direct mail campaigns to printed signage and marketing collateral, consistency across print channels
Does Print Branding Still Matter in a Digital World? Read More »
Businesses of all sizes rely on their reputation through word of mouth and community presence. Branded printed materials often make a lasting first impression. Whether you’re a Paso Robles winery showcasing your latest release, a Santa Maria commercial real estate firm promoting listings, or a Lompoc marketing company working to expand your reach, cheap print
The Hidden Costs of Cheap Print: How Cutting Corners Can Affect Your Brand Read More »
As summer approaches, many businesses on the Central Coast begin preparing for one of the busiest seasons of the year. Whether you’re in retail, hospitality, tourism, food service, or another industry, this may be a season for hosting an event, running a sales promotion, or launching a new product. Using the right printed materials can
How to Prepare for Summer Promotions with Custom Printed Materials Read More »
Running a hospitality business on the Central Coast means your guests are not just paying attention to the views or the food, but to every little detail. Whether you have a restaurant in Paso Robles, a bar in Santa Ynez, or a motel in Pismo Beach, the way your brand shows up in print says
How Central Coast Hospitality Businesses Can Refresh Their Branding with Print Read More »
Choosing the Right Fonts for Print: Best Practices for Direct Mail, Large Format, and Marketing Collateral Typography is one of the most critical elements of print design. The right font selection enhances readability, reinforces brand identity, and ensures your message is effectively communicated. However, different print applications—such as direct mail, large-format signage, and marketing collateral—require
Choosing the Right Fonts for Print Read More »
When preparing digital files for print production, ensuring accuracy and quality upfront can save time and money and ensure optimal print output. Our team at Custom Printing has created a list of essential steps for you to prepare your files for high-quality print production. Whether you’re printing business cards, brochures, posters, or any other marketing
How to Prepare Your Digital Files for Print Production: 8 Tips for Flawless Results Read More »