How Print Supports Your B2B Sales Force: From Prospecting to Closing the Deal

How Print Supports Your B2B Sales Force: From Prospecting to Closing the Deal

For companies selling B2B (business-to-business), the sales cycle can be long, complex, and highly competitive. Buyers are typically making decisions on behalf of teams or entire organizations, and that means more scrutiny, more comparison, and more follow-up. In this environment, sales and marketing teams need every advantage they can get. Wisely using printed marketing materials […]

How Print Supports Your B2B Sales Force: From Prospecting to Closing the Deal Read More »

Does Print Branding Still Matter in a Digital World?

Does Print Branding Still Matter in a Digital World?

In today’s digital-first marketing environment, it’s easy to overlook the role print still plays in brand strategy. But for businesses along California’s Central Coast and beyond, physical materials remain a powerful way to reinforce identity, build trust, and create lasting impressions. From direct mail campaigns to printed signage and marketing collateral, consistency across print channels

Does Print Branding Still Matter in a Digital World? Read More »

The Hidden Costs of Cheap Print: How Cutting Corners Can Affect Your Brand

Businesses of all sizes rely on their reputation through word of mouth and community presence. Branded printed materials often make a lasting first impression. Whether you’re a Paso Robles winery showcasing your latest release, a Santa Maria commercial real estate firm promoting listings, or a Lompoc marketing company working to expand your reach, cheap print

The Hidden Costs of Cheap Print: How Cutting Corners Can Affect Your Brand Read More »

How to Prepare for Summer Promotions with Custom Printed Materials

How to Prepare for Summer Promotions with Custom Printed Materials

As summer approaches, many businesses on the Central Coast begin preparing for one of the busiest seasons of the year. Whether you’re in retail, hospitality, tourism, food service, or another industry, this may be a season for hosting an event, running a sales promotion, or launching a new product. Using the right printed materials can

How to Prepare for Summer Promotions with Custom Printed Materials Read More »

Choosing the Right Fonts for Print

Choosing the Right Fonts for Print: Best Practices for Direct Mail, Large Format, and Marketing Collateral Typography is one of the most critical elements of print design. The right font selection enhances readability, reinforces brand identity, and ensures your message is effectively communicated. However, different print applications—such as direct mail, large-format signage, and marketing collateral—require

Choosing the Right Fonts for Print Read More »

How to Prepare Your Digital Files for Print Production: 8 Tips for Flawless Results

When preparing digital files for print production, ensuring accuracy and quality upfront can save time and money and ensure optimal print output. Our team at Custom Printing has created a list of essential steps for you to prepare your files for high-quality print production. Whether you’re printing business cards, brochures, posters, or any other marketing

How to Prepare Your Digital Files for Print Production: 8 Tips for Flawless Results Read More »

Working flyer printing machine

Flyer Printing: A Comprehensive Guide to Designing Effective Flyers

Flyers have long been recognized as a powerful and cost-effective marketing tool, enabling businesses to reach a wide audience and convey essential information in a visually captivating manner. However, creating an effective flyer requires more than just throwing together some text and images. This comprehensive guide will unveil the key components of designing impactful flyers

Flyer Printing: A Comprehensive Guide to Designing Effective Flyers Read More »

Close-up of stitched paperback binding and book printing

Book Printing: Tips for Self-Publishing Your First Book

Self-publishing has revolutionized the world of book writing, allowing aspiring authors to bypass traditional publishing houses and bring their work directly to readers. With the rise of digital platforms and print-on-demand services, self-publishing has become a viable and popular option. However, navigating the self-publishing process can be overwhelming for newcomers. This blog post will explore

Book Printing: Tips for Self-Publishing Your First Book Read More »

5 Creative Promotional Product Ideas to Boost Your Brand Awareness

Promotional items have long been a staple in marketing strategies for building brand awareness. Not only do they leave a lasting impression on potential customers, but they can also create a sense of loyalty among existing customers. However, simply slapping a logo onto a cheap trinket won’t do the trick. Here are five creative promotional

5 Creative Promotional Product Ideas to Boost Your Brand Awareness Read More »