Choosing the Right Fonts for Print: Best Practices for Direct Mail, Large Format, and Marketing Collateral Typography is one of the most critical elements of print design. The right font selection enhances readability, reinforces brand identity, and ensures your message is effectively communicated. However, different print applications—such as direct mail, large-format signage, and marketing collateral—require […]
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When preparing digital files for print production, ensuring accuracy and quality upfront can save time and money and ensure optimal print output. Our team at Custom Printing has created a list of essential steps for you to prepare your files for high-quality print production. Whether you’re printing business cards, brochures, posters, or any other marketing
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Flyers have long been recognized as a powerful and cost-effective marketing tool, enabling businesses to reach a wide audience and convey essential information in a visually captivating manner. However, creating an effective flyer requires more than just throwing together some text and images. This comprehensive guide will unveil the key components of designing impactful flyers
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Self-publishing has revolutionized the world of book writing, allowing aspiring authors to bypass traditional publishing houses and bring their work directly to readers. With the rise of digital platforms and print-on-demand services, self-publishing has become a viable and popular option. However, navigating the self-publishing process can be overwhelming for newcomers. This blog post will explore
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Promotional items have long been a staple in marketing strategies for building brand awareness. Not only do they leave a lasting impression on potential customers, but they can also create a sense of loyalty among existing customers. However, simply slapping a logo onto a cheap trinket won’t do the trick. Here are five creative promotional
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Eye-catching posters are one of the most effective ways to promote your business and reach your target audience. Whether it’s for an upcoming event, a new product announcement, or simply for brand awareness, posters can communicate your message effectively and make a lasting impression. However, designing an eye-catching poster requires more than just throwing some
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Outdoor banners are a great way to draw attention to a new business or to create interest in new products, services, or specials in an established company. Creating an outdoor banner that really draws the focus into the right parts of your business can be tricky. Follow these tips to create an outdoor banner that
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Targeted mailing lists are invaluable tools for any business that sells a good or service. A targeted mailing list will allow a business to pinpoint customers and potential customers who are truly interested in their product. Businesses often develop multiple mailing lists, allowing them to target certain groups for varying promotions. Creating a well-targeted mailing
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Whether you have years of experience in merchandising or are new to marketing your products to consumers, practically everyone always has something to learn about merchandising. Merchandising is really a subcategory of marketing. It deals with the way a physical product is presented to a consumer. While the best marketing campaigns will incorporate advertising and
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If you’re thinking of having posters printed, choosing the size of your print is probably one of the biggest decisions you’ll make is choosing the size of your prints. While it is possible to print your posters in just about any size imaginable, there might be a few reasons why you would want to consider
What is the Most Common Poster Size? Read More »