Smart merchandising can make the difference between a product that sells and one that sits on the shelf. It’s more than just packaging—it’s about creating a complete brand experience that connects with customers. At Custom Printing, we help businesses strengthen their merchandising through professional packaging design, large format displays, and promotional print materials.
Why Merchandising Matters
Merchandising is a core part of marketing because it shapes how consumers see, feel, and interact with your products. A well-designed merchandising strategy can:
- Increase brand recognition
- Drive sales both in-store and online
- Improve customer loyalty
- Differentiate your product from competitors
Key Merchandising Strategies
1. Map the Customer Journey
Think about how customers experience your product at every stage. In retail, that may mean using custom packaging that encourages interaction, such as tactile finishes, clear product details, or engaging visuals. In direct-to-consumer sales, direct mail campaigns can extend the brand experience beyond the shelf.
2. Use Branding and Storytelling
Customers connect with stories, not just products. Incorporate brand values into packaging, inserts, and displays. A small statement on the label or branded promotional material can communicate your mission and create emotional loyalty.
3. Eliminate Customer Frustrations
Listen to feedback and improve pain points like difficult packaging, confusing instructions, or unavailable sizes. Updating your design with clearer messaging or easier-open containers is a form of merchandising—and our design and finishing services can help highlight those improvements.
4. Position Products Strategically
Placement matters. Eye-level shelving, endcaps, or point-of-purchase displays can significantly increase visibility. For events or trade shows, large format graphics create the same effect by ensuring your brand is front and center.
5. Stay Ahead of Trends
Ethical sourcing, eco-friendly packaging, and influencer-driven merchandising are all shaping consumer preferences. At Custom Printing, our eco-certified practices allow you to align your brand with sustainability trends without sacrificing quality.
6. Ensure Product Availability
Stockouts can quickly push customers to competitors. Inventory planning is part of merchandising—if your product is visible and consistently available, you’ll capture both repeat and new customers.
7. Collaborate Across Teams
Successful merchandising involves sales, marketing, and operations working together. A cohesive approach ensures that everything—from packaging to in-store displays—supports the same brand message.
How Custom Printing Supports Your Merchandising Strategy
At Custom Printing, we provide the tools to turn your merchandising ideas into reality, including:
- Offset and digital printing for packaging and collateral
- Large format signage for retail displays and trade shows
- Mailing and fulfillment services for direct-to-consumer campaigns
- Eco-friendly production options to meet today’s sustainability demands
Whether you need packaging that tells your story, displays that stop shoppers in their tracks, or promotional materials that extend your reach, our team has the expertise to deliver.