Running a hospitality business on the Central Coast means your guests are not just paying attention to the views or the food, but to every little detail. Whether you have a restaurant in Paso Robles, a bar in Santa Ynez, or a motel in Pismo Beach, the way your brand shows up in print says a lot about the experience you’re offering.
If your menus, signage, or guest materials haven’t been updated in a while, it might be time for a refresh. Print plays a huge role in how people experience your brand in person—and getting it right makes a real difference. Here’s how print can help you make those updates and keep things consistent across your space.
1. Start with the Basics: Menus, Brochures, and Guest Info
Even if you haven’t done a full rebrand, chances are your logo, colors, or style have evolved a bit over the past few years. But do your printed materials reflect the brand message you want to project? If not, it’s probably time to revisit your menus, brochures, spa service lists, or in-room welcome pieces.
Custom Printing makes updates like these easy with our short-run digital printing capabilities. We let you refresh items in smaller batches and change them as needed—which is perfect for restaurants or hotels that swap out menus or offerings seasonally.
2. Look at Your Signage—Inside and Out
When’s the last time you took a look at your signage? Faded outdoor banners or outdated wayfinding displays can make even a well-run property feel a little run down. On the flip side, cohesive, well-designed signs and displays create a great first impression and help guests navigate your space with confidence.
We offer a wide range of large format printing options that can help, including lobby signs, wall graphics, special event banners, outdoor displays, and more. Whether you’re updating a single sign or rethinking your whole system, we can guide you through it.
3. Bring Personality to the Guest Experience
It’s the little touches that often stand out the most. Items like branded postcards, coasters, door hangers, promotional products, or printed maps of local spots don’t just serve a purpose—they create a more memorable experience. They also give you another way to reinforce your branding without feeling over the top. To reach out to local businesses to inform them about your lodging and catering services, consider using direct mail to break through the digital clutter and get your message in the hands of decision makers.
We can help you create custom marketing materials that feel thoughtful and on-brand, whether you’re a winery sending bottles out the door or a hotel welcoming guests for the weekend.
4. Rethink the Print You Use for Events and Weddings
If you host weddings, corporate retreats, or special events, don’t overlook the role print plays. Updated proposal folders, signage, welcome kits, and menus show attention to detail—and that matters when people are planning something big.
We print presentation folders that can help you make a solid impression with planners and guests alike. And with large format event signage, you can carry your brand through the entire space.
5. Work with a Team That Knows the Local Hospitality Scene
Central Coast businesses aren’t one-size-fits-all, and your print needs won’t be either. We’ve worked with restaurants, wineries, boutique hotels, and event venues across the region, and we know how to recommend the right format, stock, and finish to match your style and budget.
For bigger projects, we offer offset printing for brochures, rack cards, and other volume pieces. And we handle all bindery and finishing in-house, so you don’t have to worry about quality or consistency slipping through the cracks.
If your branding could use a little freshening up, print is a great place to start.
Reach out and let’s talk about what you’re working on—we’d love to help.